Essentially Kids is a family owned business with four locations. Essentially Kids is owned by David and Phyllys Nowling of Sapulpa, Oklahoma. They have two daughters who are actively involed with the daycare operations. Jill Brewer, is the director at the Keystone daycare. Jill has been with Essentially Kids since inception. Jill has several accreditaions related to child care. Joi Hartnauer, who also has been with Essentially Kids since inception. Joi handles the daily operations of three other centers.